The Health Promotion Agency launched a new campaign called “Don’t Know? Don’t Drink” on the 14th June. The Campaign, which will run until September, aims to raise awareness about the effects of alcohol during early pregnancy and ultimately reduce rates of Foetal Alcohol Spectrum Disorder (FASD) in New Zealand.
“Don’t Know? Don’t Drink” encourages women to stop drinking alcohol if there is any chance they could be pregnant because alcohol can affect a developing baby throughout pregnancy, including before a woman knows she is pregnant. There is no known safe amount and no known safe time to drink alcohol during pregnancy.
